About us!

Welcome to our online store and physical store in the heart of Tromsø city! We are a clothing store dedicated to promoting local, Sámi, and Scandinavian brands. Here, you can discover unique designers that you won't find elsewhere in the city.

We take great pride in our strong commitment to sustainable fashion. Our philosophy is to offer high-quality clothes that are produced with care for the environment and the people behind their production. We actively seek out brands that prioritize sustainable practices, whether it's through the use of organic materials, waste reduction, or support for socially responsible projects.

Our selection of clothes is carefully curated to satisfy various tastes and styles. Whether you prefer timeless elegance, urban streetwear, or bohemian chic, we have something for every occasion. We believe in the value of quality and exceptional design, and we aim to inspire you to express your personality through the clothes you choose.

Our stores offer a unique shopping experience where you can see and try on the clothes in person. Our friendly and knowledgeable team is always ready to assist you in finding the perfect pieces that fit your needs and desires.

At the same time, we understand that many of our customers prefer the convenience of online shopping. Therefore, we also have an online store where you can explore our selection, place an order with a few clicks, and have the items delivered straight to your doorstep. We are committed to providing you with a seamless and user-friendly online shopping experience so that you can enjoy shopping no matter where you are.

We are delighted to be part of Tromsø's fashion and cultural scene, and we are passionately dedicated to supporting local designers and artisans. By shopping with us, you contribute to maintaining a thriving local fashion universe and preserving the unique charm of our beautiful city.

Thank you for visiting us, either in our store or online. We look forward to providing you with a fantastic shopping experience where you can explore the best of local, Sámi, and Scandinavian brands and find the special pieces that make you unique!